Vita english

Lifestyle is a constant source for contemporary floristry

Klaus Wagener


  • 1958 (May 31) Born and raised in a „florists“ family in Minden / Germany
  • 1976 graduation / diploma  business school (Commercial College)
  • 1978 graduation / diploma  floristry school and practical training
  • 1979/80 head of young florists group NRW/Ostwestfalen
  • 1980/81 participation Silver Rose Competition of NRW (4th and 2nd)
  • 1983 Florist-master’s certificate in Bonn (Friesdorf Champion of the year)
  • 1983 Silver Rose of NRW winner
  • 1984 German Cup / Golden Rose winner
  • 1985 Interflora World Cup winner, Detroit / USA (champion from 1985 – 89) Til now being the only German who won this competition
  • Since 1985 as a freelance consultant, lecturer and designer for professional associations, trade shows, schools and companies across the world
  • 1985 wedding to Bernhild Wagener (Florist master). In subsequent years, Anna and Tim Wagener are born
  • 1993 Foundation (with 3 other partners) of the publishers and the agency FMS Floristry Marketing Service GmbH, based in Ratingen (renamed in 2006 BLOOM’s GmbH) Worked as a managing director and creative director of Bloom’s studio in Minden
  • In 1994, the first profil floral DESIGN magazine appears. The concept combines floristry with lifestyle and trends
  • 1998 „Floral Design“, the first personal book is published
  • In the following years many other titles published for professionals and consumers i.e.  “Evergreen”, “Flower Fascination”, “Floral Art” , …..
  • 2003  included in the encyclopaedia „Who is Who“
  • 2005 beginning of the flower design  television series in the WDR /German channel
  • 2006 „Two Faces“, a collaboration with Gregor Lersch as a design book and show concept
  • 2008 „New Faces“, the professional youth development concept takes off
  • In addition, working as a lecturer (workshop + shows), but also as a trend scout and consultant for the green and decorative industry.
  • 2012 „Architecture and Plants“ – a new book appears which will form the link between floristry, life and living.
  • 2013/14 new books will follow and the 20. anniversary of profil floral DESIGN will be celebrated.

Klaus Wagener in January 2013